In aim to revitalize the brand, Clarks teams with Gen-Z athletes and gamers on Roblox Stadium
Shoe brand Clarks, which originated in Somerset, U.K., has grown exponentially in the last few years, thanks in part to British students popularly looking to the brand for back-to-school shoes. And with a significant market opportunity in the U.S., Clarks decided to be present on the key platform for kids: Roblox.
To develop its latest campaign in Roblox, which launched May 16, the brand teamed with athletes, gaming influencers and everyday kids to test drive its game experience called Clarks Stadium. Clarks Stadium replicates an Olympic stadium and houses different sports that users can to play to win prizes. Clarks’ Roblox world had received over 800,000 visits as of May 19.
“When you look at anyone from the 4- to 12-year age group, the metaverse, gaming, all of that is popping. Wh...






