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Boston-based Clown Shoes Beer has built its brand on wacky, creative, fully fleshed out design concepts. All of that is now turned up, past 11, with the addition of augmented reality to cans of Space Cake.“We want our customers to have more of an experience when they are purchasing and drinking Space Cake. We’ve always been about more than just the beer in the can and this is a new way to explore new experiences with our fans,” says Sean Geary, Clown Shoes’ brand & sales director. Designed in partnership with Australia-based augmented reality app Swigr, Hoka Shoes the augmented reality label for Clown Shoes Space Cake Double IPA offers five different settings to toggle through – the first being a lifelike animation of the beloved characters featured on the label. “We’ll continuou...

Saucony’s new Tempus defies easy categorization. Is it a stability shoe? Yes; it provides strong foot support and guidance when you need it. Is it a speedy, lightweight, cushioned trainer and racer? Again, yes; it weighs in at under nine ounces, wraps the foot with a svelte, stretchy hold, and delivers a smooth, plush, propulsive ride. Few running shoes manage to excel in all of these categories. The Tempus’s peppy underfoot feel stems from a full-length midsole of Pwrrun PB, an ultralight, high-cushioning, and maximum-rebounding polyether block amide–based foam (PEBA). Saucony uses this same foam to power the Endorphin Pro, its top-end, carbon-plated, marathon-racing super shoe, and the Endorphin Speed, a popular up-tempo training shoe. Hoka Sneakers The foam delivers a trampoline-like...

The Shimano RC7 is the second road cycling shoe in the brand’s pecking order behind the premium Shimano S-Phyre RC902. Overall, Shimano has tinkered with, rather than overhauled, the latest version of the RC7, but that’s largely no bad thing. The sole is more flexible and the Boa dials are less sophisticated than on the pricier S-Phyre RC902s, being only adjustable one way. The insole doesn’t come with the S-Phyre RC902’s adjustable arch inserts. But the RC7 does have the S-Phyre RC902’s wraparound closure system, and it remains a brilliant all-round road cycling shoe at £130 less. Shimano RC7 shoe specs and options Boa dials form part of the RC7’s solid spec. Steve Sayers / Our Media The RC7 carbon fibre composite sole registers at 10/12 on Shimano’s own stiffness index. ...

If you live with arthritis, you know it’s no fun for your feet. It can cause pain and stiffness and make walking, running and other activities uncomfortable. Fortunately, finding a pair of the most comfortable shoes can help you keep pain at minimum and lower the impact on your joints. But before you go hunting for the best shoes for arthritis, it’s important to know what type of arthritis you have. What Is Arthritis and How Does It Affect Your Feet? Arthritis generally means joint inflammation. When it comes to your feet, arthritis can affect the ankle joint, as well as the three joints that involve the heel bone, including the inner and outer mid-foot bone, and the joint of the big toe and foot bone, according to the Cleveland Clinic. Common symptoms include pain, stiffness, and swel...

The RW Takeaway: The CTM Ultra Carbon Race Rebel is a lightweight racer that’s race-day worthy. Ultralight midsole, upper, and outsole Developed with ultrarunner Tommy “Rivs” Puzey Carbon-fiber plate encourages a propulsive toe-off Price: $250 Type: Road, racing Weight: 6.9 oz (M) Drop: 11 mm Boldest statement of 2022 so far: The CTM Ultra Carbon Race Rebel is the breakout hit in the racing-shoe category. Last spring, ultrarunner and RW video editor Pat Heine-Holmberg tested Craft’s foray into carbon-plated shoes, the CTM Ultra Carbon. Kizik Shoes That road and light-trail model (best suited for nothing more technical than a gravel road) blistered his Achilles because of the high collar. Pat warned me about this before I laced up the Race Rebel for testing. The good new...

Experts claim that shoes should be bought in the afternoon, as feet swell during the day and are at their widest in the evening. A healthy back campaign in Germany is calling on consumers to avoid buying shoes at the wrong time of day, as this can have a negative impact on how comfortable the shoes are and, more importantly, lead to back pain, among other problems. It’s also a good idea to wear the same socks you are likely to wear most often with the shoes, according to guidance from Britain’s National Health Service (NHS). A good shoe will promote a natural rolling of the foot and be cushioned at the most heavily used points, such as the heel. The sole, meanwhile, should be more flexible and not made of a hard material, experts say. If you wear insoles to support splayfoot, f...