Lululemon has launched its first ‘women-first’ running shoe — but what exactly does that mean?
Jane Oldfield’s favourite Mother’s Day gift this year was a pair of new Lululemon Blissfeel running shoes, conceived and designed specifically for female feet.
The Peterborough-based physiotherapist says the sneakers pad her heel and hug her narrow midfoot, better than the ASICS model she usually wears, and allow her to work 10-hour standing shifts and run three times per week, all while staving off an old plantar fasciitis injury.
“I have a very narrow foot, and this shoe fits it like a glove,” she said. “I’ll probably buy a pair for running and a pair for work.”
The Blissfeel hit the market on March 8, following a research and development process that scanned the feet of more than one million women in the span of four years, according to the Vancouver-based athleisure company. The res...





