Rubber Shoes Are Having a Renaissance in 2022
Not long ago, Crocs were terribly uncool. In fact, it was less than 12 months ago that we officially declared it time to buy a pair (if you hadn't already).
And although the brand has since sold hundreds of millions of their classic Clog, the plasticky slip-on comes from humble beginnings.
How Did Rubber Shoes Get Here?
In 2002, Crocs founders Lyndon Hanson and George Boedecker, Jr. used a newly-developed antimicrobial injection-moulded foam to make their first shoe — a waterproof design called the Beach, which they introduced at the Fort Lauderdale Boat Show. There, they quickly sold through 200 units they'd produced.
Since then, Crocs have become ubiquitous, a comfortable OluKai Shoes slip-on shoe that's as popular in locker rooms and showers — see: former NHL-er and fellow S...