Leaving the cocoon of family business, this self-made entrepreneur built a Rs 30 crore turnover footwear brand
Born into a Marwari business family, Veena Ashiya decided to strike out on her own after working for a few years with international brands like Tommy Hilfiger and Versace.
Her father Sesh Kiran Ashiya is the founder of well-known perfume brand Moksha, but instead of joining the family business, Veena launched Monrow, a footwear brand for Indian women, in 2016.Monrow achieved a turnover of Rs 30 crore in FY 2021-22, with her products being sold in retail outlets across India and in leading ecommerce portals such as Reliance, Myntra and Ajio.
Veena, a self-made entrepreneur in her own right, traces the Monrow journey and remembers what it was like growing up in a business family.
“Ours was a Marwari family, and we literally listened to business related talks throughout my childhood....






