Running shoes seller finds its footing in Chesterfield County
With stores already in place in Westhampton and Short Pump, the local franchisee of a running shoes retailer is trying Midlothian on for size.
Fleet Feet plans to open a 2,600-square-foot store in the Winterfield Crossing shopping center. It is expected to be the third local store for Jeff Wells, who also operates the Fleet Feet stores at 5600 Patterson Ave. and 11651 W. Broad St.
The new Midlothian store will bring Fleet Feet, which sells running shoes as well as clothing and accessories, to the other side of the James River when it opens in the fall. Wells said such an expansion has been on his mind since he first launched the Hoka Running Shoes brand locally and it bridges a geographic divide that he said can pose a hurdle to some customers.
“From a business and cultural sense,...





