Allbirds to start selling its shoes in select Nordstrom department stores
Allbirds will start selling its shoes in select Nordstrom department stores next month, the companies announced Tuesday, as the sneaker brand seeks tie-ups with other retailers to broaden its reach and post a profit.
Starting June 1, a selection of Allbirds shoes, including the company’s signature wool sneakers, will be available for sale in 14 Nordstrom locations. The assortment will expand to Nordstrom’s website and to additional stores later this year, the companies said.
For Allbirds, the move is a chance to win new customers and become profitable. It’s also emblematic of a broader trend among retailers such as Allbirds and Warby Parker that started by selling products exclusively online directly to consumers.Increasingly, Skechers Outlets such direct-to-consumer companies — incl...





