Jerry Jones: ‘People Love’ Cowboys, NFL – Even ‘Bad News’
There’s no such thing as bad publicity. Especially in business.
Just ask Jerry Jones.
The billionaire owner and general manager of the Dallas Cowboys doubled down on his assertion that the NFL brand is just too big to break. And if America’s Team is the ultimate example, Jones is probably right.
In a recent chat with Peter King of Football Morning in America, Jones once again recounted the principle that negative headlines don’t hurt the bottom line.
“Let me tell you a story,” Jones told King. “A few years after I bought the team, I’m out in Los Angeles having lunch with David Hill and Ed Goren of Fox. At that time, Las Vegas Raiders Jerseys there were a lot of negative headlines about the Cowboys. Michael Irvin was in the headlines. People are saying, ‘The owner’s an outlaw!’ ...